A communication campaign to shake public opinion on the value of Paediatric Palliative Care (CPP in Italian) in order to support families with children suffering from incurable diseases by claiming the right to access PPC and the development of the territorial assistance network in all Italian regions. The value of Paediatric Palliative Care, the role of families and the undeniable importance of the territorial network of assistance.
Pediatric Palliative Care is the active global care of the child’s body, mind and spirit, aswell as the active support for the family. Its purpose is not to extend the duration of life, but to ensure the best quality of life for children with incurable diseases and their families. Relieve physical, psychological, emotional and spiritual suffering, from beginning to end.
Winning campaign for Paolo Ettore - Socially Correct Competition 2021. The collaborator of this event's edition was Fondazione Maruzza Onlus.
Project with Valeria Polanco.
Awareness campaign / Art direction / Copywriting